Telling the Story of Your Collections to the Press
Recorded: Thursday, October 28, 2010
Duration: Approx. 85 min.
Presenter: Anne Edgar, Founder and Principal, Anne Edgar Associates, New York
Commentator: Judith H. Dobrzynski, Arts Writer, New York
Do you feel that your collection is rich in stories, but no one is interested? Publicist Anne Edgar, who has generated media coverage for museums large and small, will discuss how to attract the attention of journalists, especially for stories that don’t appear compelling at first glance. She will be joined by Judith H. Dobrzynski, freelance arts contributor to the Wall Street Journal, the New York Times, and other publications. Even if you are not responsible for public relations at your institution, their advice will help you present your collections’ stories in a way that will draw attention.
For closed captions, please access this via this link.