Building Relationships with Donors: Identification, Cultivation, Solicitation and Stewardship
Source: American Library Association (ALA)
There is a term in the fundraising world that describes the process by which donors and organizations deepen their relationship. The term is “donor moves management.” It is the process of guiding potential donors through the stages of identification and cultivation, to solicitation of a gift, and finally to donor stewardship. Depending on the ask amount and method of asking, the cultivation process can require varying degrees of time commitment and involvement.